About Authentic Beauty
Authentic Beauty is a cosmetics and beauty brand and a full-service makeup salon and one of Atlanta’s only tweeze-only brow studios. Located at 4674 Roswell Rd Atlanta, Ga. 30342, Authentic Beauty’s in studio services include professional makeup applications, makeup lessons, brows, lash lifts, lash tints, organic facials, spray tanning, waxing, and more. Led by the nationally recognized brow guru, Alyson Howard-Hoag, and her award-winning team of makeup artists and estheticians, Authentic Beauty is also the home of organic skincare, our own brow and makeup line, a customized lipstick station, and other nontoxic products available in studio and online here.
Awards
Sign up to be the
first to know
Be the first to know when it is time to sign up for Authentic Beauty’s Virtual Beauty Experience “In the Chair”
Recent Posts
Top 5 Brow Mistakes & How We Fix Eyebrows in Atlanta at Authentic Beauty
When it comes to eyebrows in Atlanta, no salon has seen (or fixed) more brow disasters than Authentic Beauty Makeup Salon & Brow Studio, voted Best Brows in Atlanta and Best Makeup Salon multiple years in a row. From harsh waxing to chasing every fleeting trend, brows can make or break your look. Here are
Dear Everything: A Musical Uprising for the Earth in Atlanta
Dear Everything: A Musical Uprising for the Earth is coming to Atlanta for one night only on September 25, 2025, at The Eastern—and you don’t want to miss it. Created by Tony Award winners V (formerly Eve Ensler) and Diane Paulus, with music by Grammy nominee Justin Tranter, this electrifying show blends concert, storytelling, and myth into a powerful call to rise for the planet. Alyson Hoag, CEO of Authentic Beauty Makeup Salon & Brow Studio, is honored to serve on the host committee, inviting our community to be part of this unforgettable night.
Authentic Beauty Wins Best Brow Studio in Atlanta – Best of 2025 by Best Self Atlanta Magazine
Authentic Beauty Makeup Salon & Brow Studio has been named Best Brow Studio in Atlanta by Best Self Atlanta Magazine—again. Here’s why Atlanta keeps voting for us.
